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Here are some of the major PPC search engines on the Net. GOOGLE ADWORDS Google AdWords is Google's own PPC search engine. It is said that Googles search network reaches more than 80% of interenet users, so you can understand the importance of incorporating Google Adwords into your online marketing campaign. Google's extremely simple and easy-to-use interface and stats makes Google Adwords stand tall above the rest. Google incorporates not only your bid price the but your CTR (Click Through Ratio) when determining your ad placement which helps to prevent companies with huge budgets from dominating the top spots of all competitive keywords. Enter your keywords, set up your ads and start seeing results in just 15 minutes. Minumum Bid Price: $0.05
OVERTURE Some call Overture the King of Pay Per Click search engines as they were the pioneers in this type of online advertising. Overture has a well organized system but sometimes a little too organized as the user interface can be quite confusing for a beginner. I have also found Overture's editorial staff to be quite sporadic. Submit your listings one day and you are quickly approved, submit them another day and see the same ads dissaproved for relevancy. This not only costs you time but also makes working with Overture quite frustrating. All in all there is no question that Overture holds a serious amount of traffic and for the most part is still worth the few headaches you may encounter. Minumum Bid Price: $0.10 FINDWHAT Findwhat is a performance-based, keyword-targeted advertisement service that delivers tens of millions of targeted prospects to its advertisers each month. Findwhat has proven themselves to be a major player in pay per click search engine advertising. Noted as the 3rd largest performance based search engine next to Google Adwords and Overture, Findwhat generates their search results from a large distribution network which is compiled of hundreds of high traffic websites and large search engines. Findwhat has become a vital part of many companies online presence. Minumum Bid Price: $0.05 SEARCHFEED Creating an advertiser account with Searchfeed is quick easy and only takes a few minutes. The advertisers interface has been kept simple making it very easy for even a beginner create a new campaign. They offer many beneficial tools from their Bulk Keyword Submitter, Bid Researcher & ROI Calculator, not to mention offering real time reporting which keeps advertisers on top of thier ads. An initial of $25 is required to open your account but that deposit goes towrds your campaigns clicks so there is no start up cost, however this deposit is non-refundable. Searchfeed continues to provide high quality traffic and is definitely recommended. Minumum Bid Price: $0.01 ENHANCE Formerly ah-ha.com, Enhance Interactive is also one of the internets top pay per click search engines. Processing more than 1.5 billion search queries per month, Enhance Interactive has excellent reach and offers a number of ways to drive traffic to your website; paid listings, paid inclusion, banner ads and other contextual advertising. With a clean and easy to use advertisers interface, excellent customer service and high quality traffic its no mystery why Enhance is amongst the favorites of many online advertisers. Minumum Bid Price: $0.03 SEARCH 123 Recently acquired by ValueClick the already good Search123 got even better. Search123 boasts excellent traffic quality providing their marketers with access to a unique and high quality stream of traffic. With the addition of Value Clicks budget Search123 was able to expand their reach, increase client services and improve on thier user interface. Since the launch of their service in 2000, Search123 has made waves in the extremely competetive and ever growing PPC market. Start your-up your account with as little as $50 and immediately start seeing targetted visitors. Search 123 is highly recommended. Minumum Bid Price: $0.05 KANOODLE Kanoodle has a number of ways to drive highly qualified traffic to your website. Whether it be through Context Trageting, Local Trageting, Behavioral Targeting or Keyword Targeting Kanoodle makes it easy to set up your accounts and reach your desired audience. Through "Context Targetting" you are able to place your ads on highly respected content sites like MSNBC.com, MarketWatch and USATODAY.COM. The benefits of this type of advertising the the demographic of people you are reaching. The quality of the visitors is high and the ads Kanoodle presents are specific to those surfers. Using Kanoodle's "Local Trageting" you are able to interact directly with consumers right in your area. This becomes especially beneficial to those in the service industry looking to target their specific town or city. Behavioral targeting is another way Kanoodle is able to share your products or service with the public. By monitoring people's surfing habits and their buying trends Kanoodle is able to put your business in front of those who are interested in what you offer. Keyword Targeting is exactly that, Pay Per Click Advertising. Based on the keywords you provide, Kanoodle is able to present your ads to sufers searching for the exact keywords found in your list. Minumum Bid Price: $0.05 GOCLICK GoClick prides themselves on the quality of their partnership network. Actually turning down some partners in order to keep quality up and not just quantity. They understand that ROI is the most important thing to an advertiser and value long term relationships with their clients rather than trying to make the quick buck. With over 350 million searches per month GoClick can provide a serious amount of traffic to your website starting at just one penny. Useful tools such as BidMaster helps keep monitoring your account to a minimum so you can focus on more important things at hand. Overall they are an excellent source of traffic and come highly recommended. Open your account for as little as $10.00 Minumum Bid Price: $0.01 |
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